He said these campaigns would allow companies which have either been in existence for generations or those incredibly creative start-ups who have only recently begun trading to help in the crisis get their message to a huge audience with our help. We should and we can help – so we are helping with this €1m fund.’ Thanks to the incredible work of our 130 staff working at home through this crisis our brands are bigger than ever before as we provide an information lifeline 24/7. We are a large growing multi-media organisation.
The application can be found at Mr Henderson said he sympathised with small and family-owned businesses who were feeling frustrated at seeing their product on the shelf and being unable to reach customers and convert this product into much needed cash, adding that ‘right now sympathy is not good enough. The adverts will encourage people across the nation to support their local small businesses, and the fund will be open to small businesses on a first come, first served basis, subject to certain criteria. I believe that if Irish consumers knew what was available in their towns and counties then they will show their support for their neighbours instead of blindly buying online from overseas which will not help anyone in the short term.’ ‘We are investing €1m in an advertising fund to focus attention onto these businesses. Now more than ever we all need to give our support for small local (family) businesses who are the backbone of our economy and the beating heart of our communities. Paul Henderson, chief executive of DMG media, said: ‘This is a very challenging time for all businesses.
#Dmg advertising free#
The free advertising packages will reach a minimum of 500,000 potential customers through campaigns which will be tailored for each business with the campaigns running across DMG’s newspapers and websites. The ads will run across DMG Media Ireland’s titles, including the Irish Daily Mail, the Irish Mail on Sunday, Extra.ie, EVOKE, RollerCoaster.ie, MailOnline and RollerCoaster.ie, which reach over 3.3 million Irish adults every month in Ireland. It will provide 200 small businesses with an advertising package worth €5,000 each, and is targeted at those companies that are still operating, and those who are hoping to open safely once restrictions are eased. The fund, ‘DMG Media Shop Ireland’ is the largest private-sector support to small firms since the outbreak of the virus here, and has been enthusiastically welcomed by business leaders. DMG Media have launched a €1m advertising fund for small businesses hit by the fall-out from the Covid-19 pandemic.
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